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Blog #5: Comments on previous blog posts

Blog #5 Shelby Wong, Maggie Agbojo, Gillian Deyl and Lisa Schaetzle Comment 1 Hi Group 2: Thanks for your blog post - I certainly can relate to some of your criticisms in terms of forceful participation in fundraising. I agree, that it feels shallow and unfulfilling when you are forced to partake and cold-pitch (often on a door-to-door basis) to customers. I also believe that customers would find this type of pitching swallow, and feel like they too, are being cornered into participating. That said, I can appreciate team challenges in terms of fundraising, but perhaps there is a better way to motivate employees, leaving them feeling like they are making a difference on their own watch, and not on the agenda of the highly paid corporate team in a large brand organization like Aveda. Gillian Comment 2 Hi Group 1: Thanks for your response to Generosity Water. I certainly agree that their website raises some red flags in terms of transparency in their use of fu...
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charity:water - Pledge Your Birthday

An example of a great social marketing campaign is the “Pledge Your Birthday for Clean Water” campaign done by charity:water. This campaign seeks to change not necessarily a negative attitude, but an apathetic attitude when it comes to generating clean water for impoverished areas. The campaign highlights the drastic need for clean water for around 663 million people in developing countries around the world, and most importantly, empowers any individual to make a contribution by pledging their birthday for the cause. The individual simply pledges their birthday, and have their friends donate to their fundraising page rather than give them a gift or money. This campaign constitutes social marketing as it aims to turn an apathetic attitude into a positive attitude – one that is enthusiastic about donating to a charity. There is also impact on real social change at stake and increases sales exponentially. Aside from the overwhelming statistics on the success of the ca...
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Cause-related Marketing: Generosity Water

Blog Post #3: Cause-related Marketing Maggie A., Gillian D.,   Lisa S., and Shelby W. June 29, 2018 What is Cause-related Marketing? Cause-related marketing can be defined as the “design of corporate initiatives that enable charities to profit from a revenue-providing exchange that fits both the consumer and company objectives” (Guerreiro and Rita, 2015, p. 1729). Usually, with a CRM initiative, a specific donation amount is tied directly to the sales of a product as the initiative is designed to promote the former’s sales and the latter’s cause. Essentially, with cause-related marketing, products are marketed normally through advertising and point of purchase, but the donation aspect of the promotion is added to the advertising and packaging of the product. The benefits of cause-related marketing? Cause-related marketing campaigns help increase the brand awareness in new markets, customer goodwill and help companies gain new customers who are motivated by their de...
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Is this partnership mutually beneficial?

Make-A-Wish Canada raises funds to grant the wishes of children dealing with life-threatening illnesses – this usually entails some kind of experience, whether that is a vacation for the child and their family, a meet and greet with their favorite actor or artist, or really whatever they choose. Since beginning in the 1980’s, Make-A-Wish has granted 450,000 wishes worldwide. WestJet works with Make-A-Wish to offer flights to these families and support the wishes of these children. WestJet has worked alongside Make-A-Wish since 2007, and has contributed to hundreds of children’s travel wishes. Additionally, the WestJet team goes the extra mile to make the flight experience memorable and unique, by offering the children and their families premium seating, exceptional service, in-flight celebratory announcements and often even the opportunity to sit in the cockpit and meet the pilots. WestJet provides multiple personal stories on their website about previous wishes granted. This partn...
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WestJet and Make-A-Wish Canada's Partnership

WestJet, a well-known Canadian business corporation works in partnership with Make-A-Wish Canada, an international children’s charity that grants the wishes of children suffering from life-threatening illnesses. West Jet’s community investment department works closely with this organization and various other children’s focused charities as a part of their WestJet Cares of Kids initiative. This video shows the impact that the Make-A-Wish foundation has on a child and their families: https://www.youtube.com/watch?v=3EB3aFM5i-k#action=share
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HPIC Overhead

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Based on everything presented in the first and second blog posts, I believe that Health Partners International does have acceptable levels of overhead. It is easy to final all the charity’s financial information as well as all donor information and a breakdown of where the money goes! I am unsure as to why Charity Intelligence Canada only rates HPIC’s transparency a 3/5, as the website does not provide a written explanation! Based on my research, the levels of overhead were great. Charity Intelligence Canada also only rated HPIC’s Donor Accountability as a C+, this is based on the charity’s public reporting of the work it does and the results it achieves. After reviewing the numbers on HPIC’s website report, and looking at its results, it’s my opinion that the organization accomplishes massive results with the financial compensation it receives. As mentioned in the first blog post, since HPIC’s first project in 1990, over 20,000,000 people have been treated with over $500 ...
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