Is this partnership mutually beneficial?
Make-A-Wish Canada raises funds to grant the wishes of children dealing with life-threatening illnesses – this usually entails some kind of experience, whether that is a vacation for the child and their family, a meet and greet with their favorite actor or artist, or really whatever they choose. Since beginning in the 1980’s, Make-A-Wish has granted 450,000 wishes worldwide. WestJet works with Make-A-Wish to offer flights to these families and support the wishes of these children. WestJet has worked alongside Make-A-Wish since 2007, and has contributed to hundreds of children’s travel wishes. Additionally, the WestJet team goes the extra mile to make the flight experience memorable and unique, by offering the children and their families premium seating, exceptional service, in-flight celebratory announcements and often even the opportunity to sit in the cockpit and meet the pilots. WestJet provides multiple personal stories on their website about previous wishes granted. This partn...