WestJet and Make-A-Wish Canada's Partnership

WestJet, a well-known Canadian business corporation works in partnership with Make-A-Wish Canada, an international children’s charity that grants the wishes of children suffering from life-threatening illnesses. West Jet’s community investment department works closely with this organization and various other children’s focused charities as a part of their WestJet Cares of Kids initiative.

This video shows the impact that the Make-A-Wish foundation has on a child and their families: https://www.youtube.com/watch?v=3EB3aFM5i-k#action=share

Comments

  1. UnknownJuly 9, 2018 at 10:57 PM


    WestJet and the Make-a- Wish partnerships have always been one of my favorite collaborations to watch. I would agree that the Westjet charitable programs are some of the best ways to show how an effective corporate philanthropy works. Campaigns using incredible visuals (photography and videography) and storytelling, Westjet does a great job of taking initiative to give back. But also, making other people want to give back. Westjet strategies with its charities doesn’t just make its donors reach in their pockets to donate but I genuinely feel like they make people want to do better in their communities and build a better connection with the people around them. Thanks for posting about this campaign. I hadn’t seen it and I love seeing great examples of how organizations are using corporate philanthropy in a successful way.

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